Trinity - La suite

For my master’s final project in art direction, I imagined the continuation of Trinity, the concept album by artist Laylow. In this fictional sequel, Trinity – a software capable of controlling emotions – takes on a physical form and enters the real world. I designed a full campaign combining art direction, product design, and street marketing, conceived to lead into an immersive listening session. At the heart of this experience, a teaser video revealed the beginnings of the universe, inviting the audience to dive into the narrative and the artist’s unique aesthetic.